The Optimise agent

Optimise reviews campaign and follow-up outcomes and suggests what to change or try next.

It can read campaign reports, replies, recorded outcomes and maintained work context. Naming a campaign makes the request specific. A sample is: "Review the Sheffield accountants campaign. Explain the reply pattern and suggest one change worth testing."

Read the result

A review can explain the numbers, propose a pause or another supported step, and record the evidence behind the suggestion. Relevant results and feedback can inform later team work. A suggestion is not an automatic campaign change.

Open Agents, then Results for recorded reviews and available totals. Missing measures are explained rather than filled with invented values.

A small campaign may have too little evidence for a strong conclusion. Missing replies, incomplete periods and disconnected tools limit the review. A change in replies does not by itself explain its cause.

Optimise cannot approve its own proposal or bypass campaign checks. It does not claim improvement before a recorded outcome. Read the exact change before approving it.

See See agent jobs, decisions and results, Review what an agent prepared and Reports and what the numbers mean.