Playbook

Selling into hospitality?
Here's the playbook.

Say you sell linen and guest toiletries to hotels and guest houses. Cafés, holiday lets and event venues are in the same search. The samples here are in London, Edinburgh, Glasgow, Inverness, Cardiff, Tenby and Conwy.

The playbookYou sell linen and guest toiletries to hotels and guest houses.
Step 1Build the list
HotelsGuest housesEdinburghNamed managerVerified email
The count updates as you filter.
Harbour Light Guest HouseMegan Preece, owner, Tenby
Verified
Calton Hill Rooms LtdAlistair Gunn, director, Edinburgh
Claimed
Clerkenwell Stay LtdHannah Brooks, director, London
Proven
Step 2Find the moment
Leadership
Calton Hill Rooms appointed Ruth Calder as general manager4 Oct, from the official register
Why it mattersA new manager often reviews the linen and the toiletries before the busy months.
Step 3Write the first email
Fromtom@northlinen.co.uk
SubjectBefore the busy months

Hi Ruth,

I saw you've started as general manager at Calton Hill Rooms. Congratulations.

A guest house your size often sorts the linen and the toiletries before the season turns. Would a short look at what you send out each week help?

Tom

Waiting for your OKSends in working hours, about 20 a day per mailbox
Step 4Follow up on LinkedIn
RC
Ruth CalderGeneral manager at Calton Hill Rooms
  1. View their profile
  2. Like a recent post
  3. Send an invite Waits for your OK
Invites this week31 of 80
Step 5Ring reception
Today's callsAsk for Alistair Gunn, director
0131 496 0188 Proven
Why nowRuth Calder started as general manager on 4 Oct.
ScriptHi Alistair, I emailed Ruth about the linen. Is she the person to speak to, or is that you?
InterestedCall backNot nowWrong number
Step 6Book the visit
New leadContactedMeeting bookedWon
Calton Hill Rooms Ltd
£4,800 a yearEmail reply
The record, the email thread and the call notes are attached.
Sample businesses
What you'll find

Each place, on its own record.

Hotels and lets

London, Tenby and Inverness

Clerkenwell Stay in London, Harbour Light in Tenby and Ness View Holiday Lets in Inverness each keep their own record. A booking site is only a listing.

Cafés and venues

The name over the door

Kelvin Lane Café in Glasgow, Conwy Quay Café and The Glasshouse in Cardiff sit in the same search. You see the trading name and the company side by side.

Who to ask for

A manager you can name

Where the register or the business names someone, the record shows that person, and whether their own mailbox has been checked.

How we know

Two sources, or the register.

A limited company such as Calton Hill Rooms can be checked against the official register. A guest house or a café with no company number stays Claimed until two independent sources agree. We do not fill a gap with a guess.

Register where there is oneTwo sources otherwiseSample record
Calton Hill Rooms LtdGuest house · Edinburgh
Sample record
How we know3 of 7 proven
Company00000000Sample number, for this pageProven
DirectorAlistair GunnNamed on the registerProven
Phone0131 496 0188One source so farTheir websiteA business listingA directoryClaimed
Emailruth@caltonhillrooms.co.ukChecking with the mail serverChecking
Websitecaltonhillrooms.co.ukThe site shows their company numberProven
AddressTwo addresses on fileEdinburgh, and a London registered office. We show both until one is confirmedContested
Mobile07700 900418One source so farClaimed
A hotel bedroom with white linen, a grey headboard and a window
Who sells to them

Firms that sell to hotels.

A few of the people who use the book to reach hotels and guest houses.

Linen and housekeepingBooking softwareCoffee roastersInsuranceGuest toiletriesEvent kit
Questions

Questions, answered

Which businesses does this cover?

Hotels, guest houses, cafés, holiday lets and event venues. Pubs and restaurants have their own playbook.

What if a hotel is part of a chain?

Each hotel keeps its own company. A company number shared by many sites is treated as the brand's.

Can I search a holiday let?

Yes, where it trades as a business and we can check what it publishes. A private home that never publishes a business is not in the book.

How do I catch a new manager?

Adapt Insights shows new directors, new companies and moves for the places in your feed.

See who is in the book.

Run the sector and see how many businesses match.

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