Turn a signal into an opener
Prepare a first line from a real recorded event, then check and edit it before using it.
Prepare an opener from the signal's actual event and date rather than an assumed buying intention.
- Open Adapt Insights, then Feed, and read a signal's headline and date.
- Choose Get in touch, then Have your agents write to them, for the business writing flow. Follow its campaign and person options.
- Alternatively, open the business record and use the Opener control on a signal, or ask Engage for a specific opener using that record's context.
- Read the full draft and supporting information. Change the words so they are accurate and sound like you.
- Save or copy using the offered control. This does not itself launch a campaign or prove a message was sent.
Where a record or signal is missing or withheld, do not substitute another business or invent an event. Ask for a supported next step or check the record first.
A signal is not consent. For cold email and calls, PECR and UK GDPR still apply. This is guidance, not legal advice. See PECR and UK GDPR in plain words for a B2B seller and Review what an agent prepared.