The agentic GTM platform for UK business.
Adapt brings UK market intelligence, outreach and CRM together. Its agents help you find the right companies, start conversations and move opportunities forward.
Which UK businesses
could use your service?
Search limited companies, partnerships, sole traders and high-street businesses by sector and location. Review the people, contact details and company updates before deciding whom to approach.
What should you check
before contacting a prospect?
A wrong number or an outdated role costs your team time before the conversation begins. Adapt gives each company and contact detail an evidence label and a last-checked date. Review those labels to decide which details you can use and which need another check.
- Two sources, or it isn't proven.A phone number, email or website is only marked Proven when two independent sources agree, or the official register confirms it.
- Checks explained beside the detail.Email labels show the mail-server result. Website and director details have their own checks, so a confirmed company name does not make every contact detail reliable.
- Nothing hidden. Nothing guessed.If we hold a value, you'll see it with its label. If we don't know, we say so, and we never fill a gap with a guess.
- Re-checked when you need it.Press Enrich now on any record, and it's checked again against every source, with the old value kept in its history.
Two independent origins agree, or a register says so.
One origin says this and nothing contradicts it. Not proven yet.
Origins disagree. We show you both and change nothing until the evidence resolves the disagreement.
We hold no evidence, and we never fill a field with a guess.
Nothing further exists for a business of this kind.
The five labels behind every value in Adapt Leads.
What has changed at the
businesses you want to reach?
A director appointment or office update can help you decide what to research. Adapt Insights brings changes at businesses in your target market into one feed. Check what happened and consider which part of their work it might affect before deciding whether to contact them.
Set your feed once with the sectors, places and sizes you sell to. Adapt Insights and your agents both work from it.
Explore company updatesHow will you
start a relevant conversation?
Keep your prospect list beside your email, LinkedIn and calling work. Explain what you help with and ask about the recipient’s situation. Use their answer to decide what to discuss next.
What needs to happen after someone replies?
When a reply becomes a sales opportunity, create a deal with the company record and conversation attached. Assign an owner and record the action agreed with the buyer, so colleagues can follow up without repeating the conversation.
Coordinate your outreach
in plain English.
Tell Vela who you want to reach, what you offer and which work you need help with. Its specialists can research businesses, review company changes and prepare messages. You review the results and edit the drafts before approving outreach.
Adaptive
Context
Research and conversations are more useful when the team can find them together. Adaptive Context connects company information, replies and call notes to the relevant business, so a colleague can see what is known and what has already been discussed.
Explore Adaptive ContextHow a company record changes
during a week of sales work.
Watch one business change over five days. Every fact keeps its evidence, every agent works from the latest version, and nothing goes out without your OK.
Illustration. The business and people are made up.
Send from 
Gmail or any mailbox, run 
LinkedIn in your own browser, keep 
Google Calendar in step, back up to 
Google Drive, and ask 
Claude, 
ChatGPT or 
Cursor about any business in the book.
Ask Adapt
from your own AI.
Connect the UK book to Claude, ChatGPT, Cursor or any MCP client. Your assistant searches 7.9 million businesses, reads each record with its labels and checks your allowance before it spends it.
- 1Create a key in Settings
- 2Add mcp.adaptleads.co.uk
- 3Ask about a company or list
We had to adapt to sell. So we built a platform that adapts with you.
Ibby Jalloh · Co-founder, Adapt Leads
Adapt began with a practical problem: finding the right UK businesses and turning that into conversations, opportunities and customers. The information had to be right, and its value depended on what happened next.
As the work was shared, the evidence, the conversations and the promises had to stay with the opportunity. That is what Adaptive Context does.
For firms that sell to UK businesses. From one founder to a whole sales floor.
Sheffield accountants, before January.
The campaign the tour above runs: practices with a named director and a mailbox that answers, filtered by town and size.
Frequently asked questions
What is Adapt Leads?
Adapt Leads is an AI-native growth platform for companies selling into the UK. It connects market intelligence with email, LinkedIn, calling and CRM, so a team can find an opportunity and work it through to a deal.
How much does Adapt Leads cost?
You can start free with 50 exports a month and no card. Paid plans start at £39 a month, with public monthly allowances and no per-seat fee.
Where does the data come from?
From UK registers such as Companies House, business websites and other public and licensed business sources, merged into one record per business. Every field shows how many independent places agree and when we last checked.
Is Adapt Leads GDPR and PECR compliant?
Adapt Leads holds business data for business-to-business outreach only, handled under UK GDPR and PECR. It shows what kind of business each record is, keeps a do-not-contact list and applies removal requests everywhere. You are responsible for how you contact people.
Can I run email and LinkedIn outreach from Adapt Leads?
Yes. Send cold email from your own mailboxes with warm-up and follow-ups built in, run LinkedIn steps from your own browser through the Adapt Leads Chrome extension, and keep every touch on the same record.
Can I use Adapt Leads from Claude or ChatGPT?
Yes. The Adapt Leads MCP connector lets Claude, ChatGPT, Cursor and other assistants search the book and read records. A new key starts read-only.
Explore the app for yourself.
Click around a full Adapt Leads workspace filled with sample businesses: the book, campaigns, deals and the call list. There's no sign-up and nothing to install.