The agentic GTM platform for UK business.
Adapt brings UK market intelligence, outreach and CRM together. Its agents help you find the right companies, start conversations and move opportunities forward.
Know the UK market,
business by business.
Limited companies, partnerships, sole traders and high-street businesses, connected to the people who run them, the ways to reach them and the changes that make a conversation timely.
Know the evidence
before you dial.
Most data tools offer a single accuracy score. Without knowing the source, outreach carries risk. Adapt shows the working behind every field. Every phone number, email, and director is clearly labelled as Proven, Claimed, or Contested. Two independent sources must agree, or the official register must confirm it, before a field is marked Proven.
- Two sources, or it isn't proven.A phone number, email or website is only marked Proven when two independent sources agree, or the official register confirms it.
- Checked where it matters.Emails are checked with the mail server, websites are proved to belong to the business, and directors come straight from the official register.
- Nothing hidden. Nothing guessed.If we hold a value, you'll see it with its label. If we don't know, we say so, and we never fill a gap with a guess.
- Re-checked when you need it.Press Enrich now on any record, and it's checked again against every source, with the old value kept in its history.
Two independent origins agree, or a register says so.
One origin says this and nothing contradicts it. Not proven yet.
Origins disagree. We show you both and change nothing until one wins.
We hold no evidence, and we never fill a field with a guess.
Nothing further exists for a business of this kind.
The five labels behind every value in Adapt Leads.
Spot the change.
Start the conversation.
Company needs shift overnight. Reaching out cold relies entirely on timing and luck. Adapt Insights monitors your ideal customer profile for exact triggers—a newly appointed director, an office move, or a fresh incorporation. You receive a daily feed of businesses with a concrete, current reason to open a dialogue.
Set your feed once with the sectors, places and sizes you sell to. Adapt Insights and your agents both work from it.
See this week's moversMove from signal
to conversation.
Your list, your mailboxes and your LinkedIn on the same screen. Reach people with the reason you are getting in touch, from accounts you own.
From first reply to signed deal.
Every good reply becomes a deal in one click, with the record, thread, reason to call and next step attached. Pipelines, deals, contacts and dashboards are built in, so commercial context does not disappear after the first conversation.
Coordinate your outreach
in plain English.
Building a highly targeted outbound campaign usually requires hours of manual filtering, cross-referencing lists, and writing copy from scratch. Vela, your agentic workspace, removes the heavy lifting. Simply describe your ideal campaign in plain English. The Adapt Agents—Search, Insights, Engage, and Optimise—collaborate to build the list, identify the buying signals, and draft the messaging. Everything is prepared for you, and nothing sends until you review and approve the drafts.
Adaptive
Context
Facts arrive thin. A register filing, a website, a reply, a call. Adaptive Context ties each one to the right business and gives it weight as the evidence grows, until it is solid enough to act on.
Explore Adaptive ContextOne record.
A week of adapting.
Watch one business change over five days. Every fact keeps its evidence, every agent works from the latest version, and nothing goes out without your OK.
Illustration. The business and people are made up.
Send from 
Gmail or any mailbox, run 
LinkedIn in your own browser, keep 
Google Calendar in step, back up to 
Google Drive, and ask 
Claude, 
ChatGPT or 
Cursor about any business in the book.
Ask Adapt
from your own AI.
Connect the UK book to Claude, ChatGPT, Cursor or any MCP client. Your assistant searches 7.9 million businesses, reads each record with its labels and checks your allowance before it spends it.
- 1Create a key in Settings
- 2Add mcp.adaptleads.co.uk
- 3Ask away
We had to adapt to sell. So we built a platform that adapts with you.
Ibby Jalloh · Co-founder, Adapt Leads
Adapt began with a practical problem: finding the right UK businesses and turning that into conversations, opportunities and customers. The information had to be right, and its value depended on what happened next.
As the work was shared, the evidence, the conversations and the promises had to stay with the opportunity. That is what Adaptive Context does.
For firms that sell to UK businesses. From one founder to a whole sales floor.
Sheffield accountants, before January.
The campaign the tour above runs: practices with a named director and a mailbox that answers, filtered by town and size.
Questions, answered
What is Adapt Leads?
Adapt Leads is an AI-native growth platform for companies selling into the UK. It connects market intelligence with email, LinkedIn, calling and CRM, so a team can find an opportunity and work it through to a deal.
How much does Adapt Leads cost?
You can start free with 50 exports a month and no card. Paid plans start at £39 a month, with public monthly allowances and no per-seat fee.
Where does the data come from?
From UK registers such as Companies House, business websites and other public and licensed business sources, merged into one record per business. Every field shows how many independent places agree and when we last checked.
Is Adapt Leads GDPR and PECR compliant?
Adapt Leads holds business data for business-to-business outreach only, handled under UK GDPR and PECR. It shows what kind of business each record is, keeps a do-not-contact list and applies removal requests everywhere. You are responsible for how you contact people.
Can I run email and LinkedIn outreach from Adapt Leads?
Yes. Send cold email from your own mailboxes with warm-up and follow-ups built in, run LinkedIn steps from your own browser through the Adapt Leads Chrome extension, and keep every touch on the same record.
Can I use Adapt Leads from Claude or ChatGPT?
Yes. The Adapt Leads MCP connector lets Claude, ChatGPT, Cursor and other assistants search the book and read records. A new key starts read-only.
Explore the app for yourself.
Click around a full Adapt Leads workspace filled with sample businesses: the book, campaigns, deals and the call list. There's no sign-up and nothing to install.