PDF + editable worksheet
Why are your cold emails getting no replies?
Separate delivery problems from audience, offer and follow-up problems. A diagnostic guide with a campaign review worksheet.
Get the free guide ↗PDF + editable worksheet · Outreach & conversations
Why are your LinkedIn messages going unanswered?
Review account fit, role and message relevance. Includes a research sheet, original message examples and a follow-up decision tree.
The short answer
What should you check before rewriting a LinkedIn message?
Check whether the company and person fit first. Then look for a current, verifiable reason to discuss a problem your offer can solve. Keep the first message easy to answer and record what each reply tells you. Changing a greeting will not resolve a weak account brief.
Before you begin
What you will take away
The team rewrites connection notes and follow-ups but cannot tell whether the audience or the message is the problem.
- A reviewed audience, a specific opener and a consistent way to learn from replies.
- PDF + editable worksheet. Four-page PDF with a reusable worksheet.
- Examples are illustrative and can be adapted to your sector.
- Use it with your current tools, then keep the next step on the company record.
01
Work through the problem
Activity grows without useful conversations, and sellers repeat messages that do not fit the person receiving them.
1. Review account fit
Choose a small, coherent segment. Explain why its operating model and size fit your offer. Keep personalisation about the work the person does, not an unrelated detail from their profile.
2. Check the person’s responsibility
Use current company and professional information to check the role. Write the process they are likely to own as a hypothesis. If you are unsure, a routing question can be more useful than a sales pitch.
3. Build the first message
Use a verified context, the problem you help with, a clear reason it may be relevant and one modest question. Write in words you would say on a call. Remove unsupported praise and assumed priorities.
4. Decide the next step from the reply
An interested reply, referral, later request and objection are different outcomes. Record which occurred. If there is no reply, follow up only when you have a useful addition or a clear reason to check back; respect a request to stop.
02
Worked example: a practice operations lead
A supplier helps accountancy practices collect client documents. After checking that the person manages practice operations, it writes: “Do you handle client document chasing at the practice? We help teams keep those requests in one place. I wondered whether that process is already working well for you.” The next question follows the person’s answer. The message does not claim the practice has a known problem.
Routing message to adapt: “I may have the wrong person. Who looks after client onboarding at the practice? We work with independent practices on collecting documents before work starts.” Check the company and process before using it.
Situation
Who owns the process and how does it work today?
Problem
Where does the person say the process becomes difficult?
Implication
What work is held up when that happens?
Need-payoff
What would make the next cycle easier for the team?
Choose the next step from the reply
Interested
Clarify the problem they named, then agree a useful next step.
Referral
Confirm the suggested role and the reason for the introduction.
Later
Record the condition or date they gave you. Do not invent a deadline.
No thanks
End the conversation and apply any contact preference.
No reply
Follow up only with a useful addition or a relevant reason to check back.
03
Your working sheet
Use these fields to keep the facts, decisions and next actions together.
- Segment and account fit
- Current role and source
- Fact relevant to the work
- Problem hypothesis
- First message
- Useful follow-up addition
- Reply category
- Owner and next step
Before you use it
- The role and company fit are explicit.
- The opener contains an answerable question.
- Facts and assumptions are distinguishable.
- The team reviews conversation outcomes, not just message count.
Common questions
Before you download
What files do I receive?
PDF + editable worksheet. The kit contains a four-page PDF and an editable text worksheet.
Do I need an Adapt account?
No. Use the worksheet with your existing tools. No account, payment or trial is required to download it.
Are these real customer examples?
No. Examples are illustrative. Adapt them to your own sector and check the facts before using them in a conversation.
Will I be added to a mailing list?
The request is saved so the team can understand which guide you requested. You can separately opt in to guides and product updates using the unchecked box on the form.
Sources
Where this comes from
The references support the underlying methods and checks. Examples and worksheets were written by Adapt Leads.
- LinkedIn: Sales Navigator ↗Account and contact research, relationship context and relevant outreach.
- Huthwaite: SPIN questions ↗The original methodology explains Situation, Problem, Implication and Need-payoff questions. The examples here are Adapt Leads exercises.
Free download
Keep the guide to hand.
A reviewed audience, a specific opener and a consistent way to learn from replies.
- Four-page PDF guide
- Reusable worksheet with practical checks
- Original examples to adapt to your sector
Free to use. No card or trial. See how the same work continues in Adapt.
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