Privacy Policy

This policy explains how AdaptLeads, operated by Reeve Solutions Ltd ("we"), collects and uses personal data, the lawful basis we rely on, and the rights you have. It is written in plain English. AdaptLeads is a business-to-business service: we process business-context contact data only, and we do not build profiles for consumer marketing.

1. Who we are and how to contact us

AdaptLeads is a UK business-to-business data platform, operated by Reeve Solutions Ltd ("we", "us", "our"). The application is available at app.adaptleads.co.uk.

For any privacy question, or to exercise your rights, email hello@adaptleads.co.uk. We are the controller for the personal data described in this policy.

• Operator: AdaptLeads, operated by Reeve Solutions Ltd
• Legal entity: Reeve Solutions Ltd, registered in England and Wales
• Company registration number: 14976421
• ICO registration: [ICO registration reference]
• Contact: hello@adaptleads.co.uk

2. The personal data we process

AdaptLeads is built around business-context information. In practice, the personal data within our database is limited to:

• Business contact information — business names, trading names, business addresses, business phone numbers, business email addresses and websites.
• Company-director names sourced from Companies House, the UK's public register of companies.

Where we hold a customer account for you, we also process account data you provide: your name, work email address, company, a securely hashed password, and billing records held by our payment provider. We do not deliberately collect special-category data (such as health, race or political opinions), and you should not upload it to the platform.

3. Where the data comes from

Our business records are compiled from public and licensed sources, including public UK business registries, Companies House, and licensed business data. We also draw on publicly available business information, such as details a business itself publishes on its own website. We do not buy or use consumer marketing lists.

4. Our lawful basis

For the business contact data in our database, we rely on legitimate interests (UK GDPR Article 6(1)(f)). Our legitimate interest, and that of our customers, is to enable lawful business-to-business marketing and outreach between organisations.

We have carried out a balancing assessment. In summary:

• Purpose: to help businesses reach other businesses that may want their products or services.
• Necessity: a searchable directory of business contacts is a proportionate way to achieve that, and we limit the data to a professional context.
• Balance: the data relates to people in their business capacity, the privacy impact is low, and we make it easy for any individual to object and be removed.

You have the right to object to this processing at any time. If you do, we will suppress your details — see Your rights and Remove my data. For customer account data, our basis is performance of a contract and our legitimate interest in running the service.

5. How we use it

• To provide a searchable, filterable database of UK businesses to our customers.
• To verify and grade how contactable and accurate a record is, so customers see honest confidence levels.
• To operate customer accounts, take payment, and provide support.
• To improve the coverage, accuracy and quality of our data.
• To meet our legal and regulatory obligations, and to detect and prevent misuse.

6. Who we share it with

We share data in a limited number of ways:

• Customers who access the data under a plan and our Terms of Service. Customers must use the data only for lawful B2B outreach and must comply with UK GDPR and PECR. Where a customer acts as a controller in their own right, a Data Processing Agreement is available on request.
• Processors who act on our instructions under contract — for example our payment provider (Stripe) for billing, and our hosting and infrastructure providers.
• Authorities or advisers where we are required to by law, or to establish, exercise or defend legal claims.

We do not sell your customer account data. We are not a consumer data broker.

7. International transfers

We host and process data primarily in the UK and EU. Where any processor handles data outside the UK, we put appropriate safeguards in place — such as reliance on a UK adequacy decision, or standard contractual clauses (including the UK International Data Transfer Agreement or Addendum) where required.

8. Retention

We keep business records while they remain relevant and reasonably accurate, and we re-verify and remove stale entries over time. Where someone asks to be removed, we keep a minimal suppression record so that the same details are not re-added from future sources. We keep customer account data for the life of the account and for any period we are required to retain it by law (for example, tax and accounting records).

9. Your rights

Under UK GDPR you have the right to:

• ask for a copy of the personal data we hold about you (access);
• have inaccurate data corrected (rectification);
• ask us to erase or suppress your data (erasure);
• object to our legitimate-interest processing, or ask us to restrict it;
• request portability of data you have provided to us, where that right applies.

The quickest way to be removed is our Remove my data page — no account is needed and it is free. To exercise any other right, email hello@adaptleads.co.uk. We will respond within one month.

10. Cookies

We keep cookies to a minimum and do not use third-party advertising cookies. See our Cookie Policy for the full detail.

11. Security

We protect data with encryption in transit, access controls and least-privilege permissions, securely hashed account passwords, and UK/EU-based hosting. We keep our practices under review as the service grows. [Formal certifications such as ISO 27001 — add if/when certified.]

12. Changes to this policy

We may update this policy from time to time. The date at the top of the page shows when it last changed, and we will flag material changes where appropriate.

13. Complaints

If you have a concern about how we handle your data, please contact us first at hello@adaptleads.co.uk so we can put it right. You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office, at ico.org.uk.