Our data

How our UK business data is
built, verified & graded.

One clean record per business, merged from public UK registries, Companies House and licensed business data, then continuously re-verified by our own enrichment engine. Here's exactly how it's built — and where coverage still has room to grow.

What's in a record

One golden record per business

Every AdaptLeads record is a single, de-duplicated profile of a UK business, assembled from many inputs and graded 1–5★ by how much of it we can prove. Here's what a full record can hold.

Business namePrimary trading name of the business
Trading nameBrand or "trading as" name where it differs
Registered entityLegal company name and number, where registered
Company statusActive, dormant or dissolved, from the register
Trading addressWhere the business actually operates
Registered addressRegistered office on the official record
Direct phonesOne or more numbers; on over 90% of records
General emailMain business inbox, tier-labelled
Director emailNamed decision-maker's address, verified before export
Named directorsOfficers on file from Companies House
SectorIndustry classification plus a plain-English label
Quality gradeA 1–5★ score summarising what's proven
We keep every value we find and label its source and status — nothing is silently dropped. If two sources disagree, both are kept and the record shows what's verified.
Unify

Many inputs in, one clean record out

The same business shows up across public registries, Companies House and licensed business data — spelled differently, at different addresses, with different contact details. We match those records on the company number and address, merge them into a single profile, and keep every value we find rather than throwing detail away.

  • Matched on company number and address
  • De-duplicated into one record per business
  • Every value kept and labelled — nothing dropped
Public registry name · address · sector
Companies House company no · directors
Licensed business data phone · email · website
One golden recordmerged
name@firm.co.uk ✓ Deliverable
info@firm.co.uk Risky
hello@firm.co.uk Catch-all
old@firm.co.uk Undeliverable
Only deliverable addresses export
Verify

Emails checked against the mail server — and labelled honestly

Every email is checked against the receiving mail server, then labelled: deliverable (safe to send), risky (uncertain), catch-all (the domain accepts anything, so it can't be confirmed) or undeliverable. Only deliverable addresses can be exported. A guessed or catch-all address is never sold as verified — that's the line we don't cross.

  • Deliverable / risky / catch-all / undeliverable
  • Only deliverable addresses can be exported
  • Guessed and catch-all never sold as verified
Quality grades

What each star actually means

The grade is the weakest proven link in a record — it never flatters the data. You see it on every lead before you export, so you always know what you're buying.

GradeWhat it meansWhat's proven
5★Registered company, named director and verified emailLegal entity + decision-maker + deliverable email
4★Registered company with a verified emailLegal entity + a deliverable email
3★Registered company with a general email or direct phoneLegal entity + at least one contact route
2★Confirmed business with a name and addressIdentity and location only
1★Listed business with limited detailName and basic location
Coverage is still growing — and we say so. Not every record is complete, and not every email is verified. That's exactly why every lead shows its current grade before you export, so you never overpay for thin data.
A live database, not a one-off dump

Re-checked and re-verified every day

Our enrichment engine runs daily. It re-checks records against Companies House for status and officer changes, finds new decision-makers, and re-verifies emails against the mail server so a "deliverable" label stays true. As coverage improves, grades move with it — and the grade you see is always the current one.

Re-check the registercompany status and officers, from Companies House
Find new directorsfresh decision-makers added to records
Re-verify emailsre-checked against the mail server
Compliance & ethics

B2B data, handled responsibly

AdaptLeads is strictly business-to-business. We hold business contact information for lawful B2B outreach — never consumer data, never for consumer marketing.

Business contact data is processed under legitimate interest for business-to-business outreach, aligned with PECR and UK GDPR. Individuals can object at any time: we honour opt-outs, keep suppression records so a removed contact stays removed, and delete data on request.

We describe our inputs honestly and generically — public UK business registries, Companies House and licensed business data — and we don't publish anything beyond what's lawful to hold for B2B contact.

Data FAQ

Questions, answered

Where does the data come from?

From public UK business registries, Companies House, and licensed business data. We merge these into one clean record per business and re-check them continuously with our own enrichment engine. We don't name individual sources, but everything is lawfully obtained business information.

What does verified mean?

A verified email has been checked against the receiving mail server and marked deliverable, so it should reach the inbox without bouncing. Risky, catch-all and undeliverable addresses are labelled as such and never exported as verified. We never sell a guessed address as verified.

Is it GDPR compliant?

Yes. AdaptLeads is strictly B2B. Business contact data is processed under legitimate interest for business-to-business outreach, aligned with PECR and UK GDPR. We honour opt-outs, keep suppression records, and remove data on request.

How often is it updated?

Every day. Our enrichment engine re-checks records against Companies House, finds new decision-makers and re-verifies emails against the mail server. The grade you see is always the current one, refreshed as coverage improves.

What's the difference between a general and a director email?

A general email is the main business inbox, such as info@ or hello@. A director email belongs to a named decision-maker from Companies House. Both are tier-labelled, and only addresses verified as deliverable are exported.

See the data for yourself.

Search 2.2 million UK businesses free, check every grade, and export only what's verified. No card required.

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