A focused UK-specialist database with unlimited search and verified-only exports, compared fairly with a global all-in-one sales platform.
AdaptLeads vs Apollo in short: Apollo is a large global all-in-one sales platform that combines a B2B database with sequencing, engagement and AI, popular for its freemium model and strong US coverage. AdaptLeads is a focused UK-specialist database with unlimited search, verified-only exports and simple monthly pricing.
The core difference is scope and focus. Apollo aims to be one tool for the whole outbound motion, worldwide — find contacts, sequence them and manage engagement in the same place. AdaptLeads does one thing deeply: UK data. You get 2.2 million UK businesses, 300,000+ mail-server-verified deliverable emails, a direct phone on over 90% of records and 600,000+ named Companies House directors, all searchable without limit, then exported into whatever outreach tool you already run.
Competitor details reflect Apollo's public positioning. Where a figure is not public, we describe it neutrally rather than guess.
| Dimension | AdaptLeads | Apollo |
|---|---|---|
| Primary geographic strength | UK-specialist depth | Global, with strong US coverage |
| Product scope | Focused UK B2B data | All-in-one: data + engagement/sequencing + AI |
| Pricing model | Flat monthly + export allowance | Credit & seat tiers, with a freemium option |
| Verification | Mail-server-verified; only deliverable exported | Large global dataset with its own verification approach, per their marketing |
| Per-lead quality grade shown up front | Yes — every lead graded 1–5★ | Not shown as a 1–5★ per-record grade |
| Best for | UK SMBs & agencies wanting clean UK data | Teams wanting one global tool for data + outreach |
Apollo is a capable platform with a genuinely different remit. It may be the better choice when:
If that is your setup, Apollo's breadth and built-in outreach are real advantages. AdaptLeads does not bundle sequencing — it concentrates on being the cleanest UK data you can drop into the tools you already use.
A global all-in-one is broad by design, which can mean the UK is thinner and harder to trust. AdaptLeads goes the other way: UK depth, a 1–5★ quality grade on every record before you commit, and emails checked against the mail server so only deliverable addresses ever leave the platform. Unlimited search, no per-lead cost, free to start.
Start freeFor UK-focused prospecting, yes. Apollo is a global all-in-one platform that bundles data with sequencing and AI; AdaptLeads is a focused UK-specialist database. If you want the deepest UK data with verified-only exports and a transparent quality grade, AdaptLeads fits. If you want one tool that also sends your outreach, Apollo's suite may suit you better.
No. AdaptLeads is a focused UK data source — unlimited search, quality-graded records and verified exports you can drop into whatever outreach tool you already use. Apollo bundles engagement and sequencing into one platform, which is part of its appeal for teams that want everything in one place.
AdaptLeads is built specifically for the UK — 2.2 million UK businesses, 300,000+ mail-server-verified deliverable emails, direct phones on over 90% of records and 600,000+ Companies House directors. Apollo's strength is broad global and US coverage, with the UK as one part of a much larger global database.
Yes. AdaptLeads is free to start with no card and 50 exports a month, and search is always unlimited. Apollo also offers a freemium tier; the difference is focus — AdaptLeads concentrates that free access on verified UK data.
Search 2.2 million UK businesses free, see the grade, and export only verified contacts into your own outreach. No card required.
Start free