ADAPT LEADS
Who should you target in each UK sector?

One campaign brief with a sector boundary, evidence checks and a relevant discovery question.

Offer and customer problem:

Sector boundary and trading model:

Area, size and exclusions:

Facts available from original sources:

Questions still to ask:

Likely decision role and contact route:

Example opening question:

What we will measure for this segment:

Completion checks
[ ] The brief has observable selection criteria.
[ ] The problem is written as a hypothesis until confirmed.
[ ] The team can explain why an excluded company does not fit.
[ ] Results will be compared within the same segment.

Original guide: https://adaptleads.co.uk/resources/uk-sector-prospecting-brief/