ADAPT LEADS
Is your UK prospect list good enough to use?

A reviewed sample with explicit decisions and a list of questions to put to the data provider.

Campaign and exclusions:

Sample method and number of records:

Company and contact fit:

Evidence URL and checked date:

Unresolved or disputed fields:

Keep, Recheck or Exclude with reason:

Owner and action before launch:

Completion checks
[ ] Every sampled row has a reason for its decision.
[ ] Unknown information remains visible.
[ ] The sample findings are reported with their denominator.
[ ] A person owns each issue that must be resolved.

Original guide: https://adaptleads.co.uk/resources/uk-prospect-list-audit/