ADAPT LEADS
Why are your LinkedIn messages going unanswered?

A reviewed audience, a specific opener and a consistent way to learn from replies.

Segment and account fit:

Current role and source:

Fact relevant to the work:

Problem hypothesis:

First message:

Useful follow-up addition:

Reply category:

Owner and next step:

Reply decision tree
Interested: Clarify the problem they named, then agree a useful next step.
Referral: Confirm the suggested role and the reason for the introduction.
Later: Record the condition or date they gave you. Do not invent a deadline.
No thanks: End the conversation and apply any contact preference.
No reply: Follow up only with a useful addition or a relevant reason to check back.

Completion checks
[ ] The role and company fit are explicit.
[ ] The opener contains an answerable question.
[ ] Facts and assumptions are distinguishable.
[ ] The team reviews conversation outcomes, not just message count.

Original guide: https://adaptleads.co.uk/resources/linkedin-first-conversation-workbook/