ADAPT LEADS
A company changed. What should you say next?

A sourced research note and one opening question that the recipient can answer.

Company and identifier:

Event and event date:

Original source and date checked:

Confirmed facts:

Unknowns and alternative explanations:

Possible operational problem:

Person responsible:

Opening question and next action:

Completion checks
[ ] The message is supported by a current fact.
[ ] The record keeps uncertainty visible.
[ ] The question relates to an actual service you provide.
[ ] The reply, rather than the event, determines the next step.

Original guide: https://adaptleads.co.uk/resources/company-change-conversation-kit/