ADAPT LEADS
Why are your cold emails getting no replies?

A written diagnosis, one controlled change and a review date.

Campaign cohort and date range:

Unique accounts contacted:

Delivery issues and evidence:

Audience sample findings:

Human replies and reply categories:

Qualified opportunities from the same cohort:

Single change to test:

Owner and review date:

Completion checks
[ ] Automatic replies are not counted as interested buyers.
[ ] Each rate has a stated denominator.
[ ] The next test changes one material assumption.
[ ] A stop or opt-out request is recorded and applied.

Original guide: https://adaptleads.co.uk/resources/cold-email-no-replies-diagnostic/